Routinery helps people live better lives with personalized "behavior change environments”
We help people live a better, more sustainable life
Routinery was started more out of personal pain than a grand vision. My life was torn apart by personal failures, and I realized that many people had similar struggles to mine. I just wanted to be of help to them.
We don't fill people's willpower.
We just help them create an environment where behavior naturally changes. When the environment changes, the behavior changes on its own. That's what makes it different from traditional methods like checklists. It's also why our ADHD users are so excited.
We're not a habit-making app.
We make a tool that empowers people to create habits. We use these tools to help humanity grow and evolve. That's why Routinery, born in Korea, is loved by people all over the world. We believe in what we believe in.
History
”Over 200 countries around the world without any marketing”
•
January 2020. Beta Launch
•
March 2020. Offical Launch
•
May 2020. 100K downloads
•
December 2020. Raised seed investment (DHP, The Invention Lab)
•
October 2021. 1 million downloads
•
November 2022. 2 million downloads
•
December 2023. 4 million downloads
Team
IS
CEO / Co-founder
Having studied architecture, he sets the standard for good design in Routinery. But his eyes have only gotten higher, and he's an nth-year solo.
He is systems-minded and efficient to the core, so please use the shortcut when requesting a conversation. (Watch out for the smirk)
→ ☕️ Coffee Chat
HJ
CTO / Co-founder
She majored in software engineering and has mastered every development language in the book, but she doesn't speak Korean well.
When she's not talking or answering, she's compiling, so don't touch her.
She's been nicknamed an emotionally rich AI.(training data is sorely lacking)
GH
Product Designer
Only hope for organizing a chaotic design system while beating a tight schedule. (Actually the only design team member.)
Her openness to feedback is a talent level, but she's getting burned out on the drive-by craftsmen.
As a reactionary, she dances when she faces good food.
Scenes
Behind Scenes
Official Video
